Soft Drinks Packaging in Germany - New Market Study Published
Soft drinks enjoy immense popularity as they agree with the lifestyles of the German population, which is greatly influenced by heightened health consciousness. In particular, bottled water profits from this development as it is considered a health-enhancing beverage. The German mineral water industry offers a variety of brands, packaging types and sizes in order to tap into prevailing consumer trends. Brands need to justify their presence in order to maintain their leading positions and not to be ousted by private...
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