"Wipes in Italy" Is Now Available at Fast Market Research
Convenience remained the key driving trend in wipes in 2013, although within the category there are two distinguished trends which characterise wipes. Demand for personal wipes, and in particular intimate, facial cleansing and baby wipes, is attributable almost entirely to the convenience of these products. However, there is a different scenario for home care wipes and floor cleaning systems, which are starting to suffer from an environmentally-unfriendly image and from high prices, with Italian consumers opting for traditional products and...
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