Market Report, "Sanitary Protection in Italy", Published
Sanitary protection in Italy has become mature, which can be seen in the low degree of change in both size and share. Sanitary protection saw a negligible decline in current value terms in 2013, to reach EUR534 million, which seems to indicate the general trend for this category. Sanitary protection faces a negative performance, with the situation not expected to improve much in the future. Demographic changes, such as the declining birth rate, are leading to a reduction in the...
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