"Soft Drinks in Japan" Published
Sales of soft drinks continued to grow in 2013, driven by the shift of consumers' habits. Following the big earthquake in 2011 and the extremely hot summers, consumers came to purchase bottled water and drink soft drinks for the purpose of preventing heat disorder on a daily basis. Whilst consumers tended to drink soft drinks regularly, their taste preference shifted to tastes that are flavoured but not too strong so that they can keep drinking for a long time without...
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