Beauty and Personal Care in Argentina - New Market Study Published
Despite the high inflation and loss of purchasing power in 2013, the demand for beauty and personal care continued to grow at a similar rate than over the review period. However, increased demand for financial products and refill packaging was recorded as the consumer became more rational because of the loss of purchasing power. Beauty and personal care companies acted quickly by launching new products in cheap packaging, as well as brand extensions in new mid-priced and economy-priced segments...
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