New Market Study, "Concentrates in Saudi Arabia", Has Been Published
The holy month of Ramadan is the time when food and drink consumption soars to its peak, owing to lavish arrangements at both Suhoor (start of the fast) and Futoor (breaking of fast in the evening). Energy-boosting products, especially dairy, fruit and juice, record high levels of sales. Since the Islamic calendar is based on lunar movements, the months keep shifting accordingly each year. 2013 saw Ramadan coinciding with the hottest part of the summer season: July. Consequently, the demand...
View full press release