New Market Study, "Rtds/High-Strength Premixes in the United Arab Emirates", Has Been Published
Even though Bacardi has successfully launched various high-strength premixes in the United Arab Emirates recent years, total volume sales in the category in the United Arab Emirates remain negligible, not least as these products are intended predominantly for off-trade sales, which are traditionally low in the country. Nevertheless, sales of high-strength premixes remain relatively strong through duty free outlets, although these sales fall outside of the scope of the research conducted by Euromonitor International for this report. The only RTDs/high-strength...
View full press release