New Market Report: Dog Food in Australia
Premiumisation and humanisation continued to characterise dog food in Australia during 2013. Dog food manufacturers looked to transfer the benefits found in human food, encouraging pet owners to buy premium dog food with more innovative ingredients. The marketing message conveyed by manufacturers was clear - high quality protein ingredients, enriched with vitamins, minerals and antioxidants equals a nutritionally balanced diet. This is exactly what pet loving Australians want to feed their dogs as the emotional bond between pet and owner...
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