Now Available: Home Improvement in the United Arab Emirates
Home improvement remains a niche home and garden category in the United Arab Emirates, for a number of reasons. First, professional maintenance services are widely available and for this reason consumers tend to prefer not to do their own DIY tasks themselves. The category is mainly the preserve of Western expatriates who are familiar with DIY activities from their home countries. However, with numerous home improvement companies widening their retail distribution through expansion into grocery retailers channels, awareness of home...
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