"Homewares in China" Published
According to the NBSC, consumers' annual disposable income grew by 10% in 2013, which also led to continuous demand for homewares products as consumers gradually traded up in this category to premium goods with better quality. For example, more consumers are turning from plastic beverageware to metal ones, which were usually not only of better quality but also had the additional function of heat insulation. Moreover, thanks to advertisements in this category from the leading brands, such as Subor and...
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