Now Available: Men's Grooming in Pakistan
Gillette continued to maintain a stronghold in men's grooming in Pakistan. It launched its Blue 3 Systems razor blades with the proposition of allowing consumers to buy the handle only once, so that they do not have to pay for the handle every time. The new launch was also backed by a television commercial. It also launched Gillette Pro Glide Fusion in April. The new product was launched in top tier markets to capture premium consumers. Gillette also held a...
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