Report Published: "Sanitary Protection in New Zealand"
Over 2012 and 2013, it was noted that the applicator tampon was revived by a number of sanitary protection players launching or rebranding within New Zealand. 2012 witnessed the introduction of Libra Girl (to entice younger women to the brand) which included applicator tampons. In addition, U by Kotex followed suit with the introduction of applicator tampons to its range of sanitary protection over the latter half of the review period. However, it was the launch of Tampax Pearl in...
View full press release