New Market Research Report: Cigarettes in Italy
Volume sales of cigarettes in Italy continued to decline in 2013. This was in part the result of falling consumption but primarily a shift towards illicit trade, triggered by rising prices. As the prices of cigarettes increased due to higher taxation, consumers looked for cheaper alternatives. This led to not only more smuggled, counterfeit and fake cigarettes, but also healthy growth for economy cigarette brands and RYO tobacco products.
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