Sports and Energy Drinks in Brazil - New Study Released
The participation of economy and popular energy drinks, particularly in familiar 1- and 2-litre PET packaging, has increased in energy drinks in recent years through launches of products from regional manufacturers which adopt lower unit prices for their energy drinks brands compared to standard and premium products. In view of this trend, Coca-Cola also launched 1-litre bottles for the Burn brand with lower unit price, mainly to compete with such brands.
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