Recent Study: Concentrates in Morocco
The major growth driver in concentrates is the fact that concentrates are traditionally consumed during the month of Ramadan and in the summer, as they are considered to be a fundamental element of breaking the fast and quenching the thirst in the summer. Therefore, a large proportion of sales happen in the space of one month, and companies intensify their advertisements and promotions in larger retail outlets during this period to gain more share. These drinks have also been performing...
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