Report Published: "Sun Care in Finland"
Finns became increasingly aware of the risks of UV radiation as the theme was frequently featured in the local media. In addition, to a risk of skin cancer, UV radiation's ageing impact on skin was underlined. Sun protection was considered mandatory by many Finns, and to avoid the sun, but obtain a tan, self-tanning sales soared. This was also related to the more advanced products available in the market. The image of inconvenient self-tanning had transformed with new types of...
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