Report Published: "Bleach in Kenya"
Even though bleach is necessary, especially for stain removal, many users have been turning to alternatives thus slowing down the growth of bleach. The value growth rate in 2013 was slower at 9% as compared to 2012 when an increase of 10% was recorded. Continued awareness campaigns that put bleach in a negative light as a health hazard, as well as the continuing search for alternatives, contributed greatly to the slowdown. Nevertheless, many consumers still perceive that bleach offers the...
View full press release