New Market Research Report: Hair Care in the Czech Republic
In 2013, hair care benefited from increasing consumer demand for higher-quality products which offer strong protection. Thus, medicated shampoos, 2-in-1 products and colourants were particularly popular. However, the growth of these categories was to some extent offset by the declining popularity of the biggest categories, namely standard shampoos and styling agents. Nevertheless, in 2013, hair care posted positive current value growth of 1%.
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