New Market Study, "Calming and Sleeping in Japan", Has Been Published
Retail value sales of calming and sleeping in Japan declined by 4% in current terms in 2013. The market expanded rapidly after the introduction of Drewell by SSP Co Ltd in 2003. Following the success of Drewell and the growth of the market, various products were launched. Sales, however, declined from 2010 and some brands were discontinued by 2013. One of the reasons for the recent decline is the negative image of calming and sleeping products. Taking medications regularly to...
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