Oral Care in Chile - New Market Report
Constant innovation and product launches regarding issues such as whitening, sensitive tooth protection and cavity prevention keep toothpastes recording healthy growth, which in 2013 achieved an increase of 10%. The launch of Oral-B toothpaste in 2012 by Procter & Gamble started a fierce battle between companies in order to maintain their share in an already competitive environment. Unilever Chile HPC was the main defeated company, with shrinkage of share in 2012 that continued in 2013.
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