Market Report, "Beauty and Personal Care in Iran", Published
Awareness of beauty and personal care products among the young Iranian population continued to grow as a result of better availability of these products and advertising campaigns by key suppliers. A trend away from simple products to more sophisticated items with more features was also observed, which contributed to value growth. Consumers switching from bar soap to liquid soap and double edge blades to systems were examples of how greater awareness resulted in higher value sales over the...
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