Market Report, "Tissue and Hygiene in Estonia", Published
As Estonia exited the recession, the tissue and hygiene market saw growth for a third consecutive year. Value growth was faster than volume growth as the former was strongly impacted by changing consumer habits and rising prices. As Estonians had started to feel more confident in economic terms, they found it possible to increase purchases in categories that had been considered of lower necessity during the recession. Furthermore, they were able to turn their attention towards higher quality...
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