Danone , Groupe in Health and Wellness (World) - New Study Released
Danone is the fourth largest health and wellness player, and while its core market is Western Europe it is concentrating ever more on emerging markets, in particular Asia Pacific and Latin America. Danone is the leading player in fortified/functional dairy products globally primarily due to its leading brand Activia and has a strong presence in bottled water. Health positionings, including digestive health, general wellbeing and weight management, offer opportunities to expand globally.
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