TraceGains Addresses Major Considerations for Natural Flavor Conversion
Converting from synthetic to natural flavor in confections involves a complex balancing act of natural flavor to the other requirements such as cost and cost-in-use. Jennifer Brusco, TraceGains’ Director of Media and Content, addressed four major considerations for natural flavor conversions in the company’s blog. Brusco noted, “Each flavor has its own complexities and challenges, including market volatility and strength variations as a result of the compound's chemical nature and our own perceptions.”
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