Market Report, "Wipes in Germany", Published
Over the last three years of the review period, the wipes category saw continuous growth in current value terms. Despite growing debate and awareness of environmental issues, usually resulting in more ecological solutions leading to a reduction in waste, most categories within wipes, especially personal wipes, witnessed an ongoing increase in sales. This trend can be explained by constantly increasing levels of stress and rising demand for quick and easy solutions when it comes to daily cleaning chores. Wipes, especially...
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