Market Report, "Oral Care in Ireland", Published
Oral care sales in Ireland grew by a further 3% in 2013 with sales reaching ?100 million. Sales continued to increase at a level pace year on year. The majority of categories experienced some moderate growth in the last year. However, there is still a tendency for brand owners to discount within certain categories, such as toothpastes and mouthwashes. Products such as these have a long shelf life and consumers can buy them in bulk and stockpile them.
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