Now Available: A Two-Track Juice Market : Opportunities in Flavourful, Functional and Healthful Juices
The global juice industry is facing a two-track growth story, as Asian demand for flavourful and functional juice drinks offsets declining volumes of 100% juice in many developed markets. Flavour and function-driven innovation in low juice content beverages - as well as premium "superfruit" 100% juices - will sustain growth in the category.
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