New Market Report: Beer in Nigeria
Following a bad year for beer in Nigeria in 2012, where it saw volume growth reach a review period low of 2%, there was a slight improvement in volume growth in 2013, but sales remained stymied. 2012's poor performance was mainly due to the fuel price hike which raised prices, lowered demand, and reduced consumer spending power; although there was no further fuel price hike in 2013, consumer spending power remained depressed, with consumer spending focused on basic necessities, with...
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