New Market Report: Fast Food in Mexico
Mexican consumers are increasingly interested in Asian and Middle Eastern food and are showing growing interest in a wide range of cuisines including Japanese, Chinese and Lebanese cuisine. Players thus focused on launching fast food menus with dishes from these cuisines that are not unknown to Mexican consumers but that are rarely found in fast food. For example, Del?bano (named after a mix of the Spanish word for Lebanon and the word "deli") was launched at the end of the...
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