Recent Study: Cat Food in Austria
Volume growth in cat treats accelerated over the course of the review period, peaking in 2013. Positive growth is expected in the category again in 2014 and this is set to lend considerable weight to the overall increase in value sales of cat food expected during the year. Cat treats are relatively expensive in Austria, although multi-functional products have successfully targeted the desire of cat owners to show their love and affection to their pet cats. The key trends seen...
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