"Hair Care in Portugal" Is Now Available at Fast Market Research
Hair care remained a very fragmented category in 2013 with many brands competing for a place in the sun. Hair care was also one of the categories in which innovations can make a difference. The recent promotional actions and changes in preferred formats were the reasons for the fall of value sales in hair care, to which was added the general downturn. For instance, at the beginning of 2013 L?Or?al Portugal launched a strong marketing campaign, named ?O meu Elvive?,...
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