Just Published: "Hair Care in Belarus"
In 2013 hair care remained the largest category in value terms within the beauty and personal care market in Belarus. This category is also one of the most developed in terms of product availability, affordability and awareness. Belarusians, both women and men, are paying greater attention to their looks, with a special focus on hair, as healthy looking and well-groomed hair is generally associated with beauty. Hair care products are essential for the majority of Belarusians, with such products being...
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