Market Report, "Sets/Kits in Indonesia", Published
2013 saw more companies offering sets/kits and expanding the product offerings of leading brands. For example, the leading direct selling company Orindo Alam Ayu PT, which only offered sets/kits only during Christmas or Valentine?s Day prior to 2013, started to offer sets/kits featured in its monthly product catalogue during 2013, with more product variants being available. Another company, Monica Hijau Lestari PT with The Body Shop brand attempted to push the sales of sets/kits by providing a wider variety of...
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