New Market Study, "Beer in Singapore", Has Been Published
Beer registered marginal decline in total volume terms to reach 115 million litres in 2013. The consumption of alcoholic drinks is generated by not only Singaporean residents but also a large number of tourists visiting Singapore. In 2013, the Singapore currency was quite strong compared to other currencies, which had an impact on volume sales. In addition, the strong decline of stout due to the declining popularity also contributed to the overall beer sales.
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