Retail Tissue in the Philippines: New Research Report Available at Fast Market Research
Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic characteristics and their prices are set at the lowest range, they will be considered by consumers. In addition, availability in supermarkets is also key to pushing brand sales as this trade channel accounted for 47% of total category value sales in 2013.
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