Market Report, "Oral Care in Indonesia", Published
Faced with product maturity, oral care manufacturers offered various products targeted to treat different dental problems. Product segmentation was clearly evident in oral care, especially toothbrushes and toothpaste ? the two biggest contributors to value sales of oral care with almost 100% contribution in 2013. For example, Formula toothbrush from Ultra Prima Abadi offers various variants including Silver Protector, Gold Protector, Platinum Protector, Confident Curve, Sparkling White and many more. Meanwhile, Pepsodent toothpaste is available in many variants: Original, Gentle...
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