New Market Study, "Concentrates in Romania", Has Been Published
Growth of concentrates in 2013 was the result of the loss in purchasing power, which caused some consumers to purchase concentrates instead of juice. The fact that concentrates are perceived to provide healthy RTD products at lower price per unit resulted in positive volume growth. The presence of liquid concentrates derived from fruits and plants recognised as providing health attributes also counted in the eyes of health-conscious consumers. The return to healthy home-made fruit concentrates in the situation of the...
View full press release