Market Report, "100% Home Delivery/Takeaway in Mexico", Published
The biggest story in 100% home delivery/takeaway in 2013 was the resurgence of Little Caesar's Pizza. The brand's sales and outlet numbers had declined in 2012, with the brand struggling to compete with other global competitors such as Domino?s Pizza and Papa John?s. The company consequently adopted a franchising model and launched an aggressive advertising campaign emphasising its low pricing and minimal wait times. This led to rapid expansion for Little Caesar's Pizza throughout the country, with the brand expanding...
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