New Market Research Report: Jeans in Japan
Jeans grew by 1% in current value terms in 2013, led by sales increase in men?s jeans. In contrast, women?s jeans registered a decline. One of the reasons for the contrasting performance was the popularity of female coloured trousers and leggings pants, which are thicker leggings that look like skinny trousers. In particular, colourful leggings with floral patterns were popular in 2013. Therefore, many women purchased these colourful trousers and leggings instead of jeans to follow the trend.
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