Spirits in Mexico - New Report Available
Over the last few years of the review period, drinking whisky has become an important trend amongst consumers, especially young adults, who are entering the category either because they perceive whiskies as an aspirational category with more social status, or due to health and wellness trends which support the drinking of whisky as a lower-calorie alcoholic drink. This trend has become so popular that it is common to hear that in many diets whisky and tequila are allowed. These trends...
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