Recent Study: Skin Care in Nigeria
Skin care performed well in 2013, with 12% growth in current value terms. Growth in the category was driven by intense marketing activities by producers, as they competed for value share using discounted prices, advertising and wider distribution networks. Furthermore, the weather conditions are extreme in most parts of the country, with consumers striving to control the effects of the environment on their skin with skin care products, with sales also boosted by the rising population, particularly the urban population.
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