"Beer in Brazil" Is Now Available at Fast Market Research
2013 saw a slowdown scenario in the alcoholic drinks market compared with 2012, including the beer category which resulted in a decline in total volume. Factors such as decreasing purchasing power amongst middle-income consumers, high inflation, and timid GDP growth, among others, resulted in a poor performance in the year. In addition, other factors also retracted demand of beer during 2013, such as an increase in prices due to rising raw material costs (imported inputs, packaging, etc.) as a...
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