Just Published: "Gardening in Japan"
Traditionally, gardening has been an important pastime for Japanese consumers. However, large-sized gardening is becoming rare, especially within urban areas. The senior population in particular tends to enjoy decorating and maintaining their own gardens, particularly after retirement. Younger consumers, and particularly young female consumers, also tend to enjoy indoor plants in pots even if they have insufficient balcony space available or are not living in a dwelling with outdoor garden space. Consumers in the workforce are busy and have little...
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