"Sun Care in Saudi Arabia" Is Now Available at Fast Market Research
Consumers? preference for fair skin hinders sales in sun care, with few consumers wanting to sunbathe. This resulted in minimal interest in aftersun and self-tanning in the country in 2013, with sales of these products mainly made to tourists and Western expatriates. Aftersun and self-tanning thus reached sales of just SAR8 million and SAR3 million in 2013, and saw relatively sluggish volume growth of 3% and 4% respectively.
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