"Sets/Kits in Nigeria" Now Available at Fast Market Research
Sets/kits increased strongly in 2013, with current value growth of 10%. The competitive price advantage that brands in the category offer consumers compared with when they buy the products separately helped to increase value sales in 2013. Consumers are increasingly finding it more convenient to use sets/kits, as they can purchase various products under one trusted brand name. Importers also helped to grow the category in 2013 through robust distribution strategies.
View full press release