Recent Study: Tissue and Hygiene in Portugal
Growing price-sensitivity led to an overall current value decline for tissue and hygiene in Portugal in 2013. Over the review period consumers struggled with the economic downturn, rising unemployment, the impact of government austerity measures and a sharp rise in costs. This led to lower disposable incomes and consumers seeking out the cheapest possible products in tissue and hygiene. Consequently, overall current value sales declined faster than volume sales.
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