Bags and Luggage in Sweden - New Market Study Published
Bags and luggage sales were driven by several key trends. Categories, such as handbags and other small bags, were purchased increasingly from fashion- or luxury-positioned ranges. Within these categories design (classic or fashionable) was an important feature. In duffel bags, backpacks and luggage, functionality and materials became a key unique selling point. These trends did not go unnoticed by manufacturers and retailers, and a large number of products were launched in 2014 positioned towards these trends.
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