Recent Study: Fragrances in Vietnam
In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances on a daily basis, in line with increasing consumer awareness of beauty and personal appearance. The key consumers of fragrances at the end of the review period were working professionals, usually employed in an office environment. Such consumers see...
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