Recent Study: Depilatories in Malaysia
Slower growth continued to be recorded for depilatories in 2013 due to growing number of beauty parlours that provided waxing services. Female consumers in Malaysia were more willing to spend on visiting waxing centres on a more frequent basis, driven by rising awareness on personal appearance especially female groups within the workforce and those who live in urban areas like Kuala Lumpur. Due to rising competition, many of these beauty parlours and waxing centres launched frequent promotion, which further created...
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