"Portable Players in Argentina" Published
Portable players are rolling down the product life cycle curve and continue in a decline phase after seeing a temporary growth in volume in 2011 thanks to the introduction of e-readers in Argentina. Portable players are suffering from a strategic change of focus, mainly driven by the increasing penetration of smartphones and tablets with increased memory and music-enabled features. Smartphone sales continue to increase annually at a double-digit growth rate (after seeing a CAGR of 94% over the review period),...
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